In order to seek out the simplest digital marketing agency, first, we’d like to know “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the aim of any marketing.
What is a Digital Marketing Agency?
The definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the web, but also including mobile phones, display advertising, and the other digital medium. So simple to summarise in one sentence, yet it is often a sophisticated process to urge right and to make sure that each one of your digital marketing is functioning together, not as silo activities. This is where the expertise and knowledge of the simplest digital marketing agencies are often hugely beneficial.
Traditional advertising, newspapers, and paper directories, like telephone books, are increasingly less effective for businesses. Whilst a couple of years ago people would attend a computer to look for a product or service, nowadays people are connected to the web all day, every day and “live online”.
Whilst some digital marketing agencies also will create and manage traditional advertising or business marketing, like newspaper advertising, specialist digital marketing agencies will consider online marketing as opposed to “marketing companies” who commonly consider TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The absolute best digital marketing agencies will manage all of the digital advertising supported return on investment (ROI) ensuring the leads generated are at a price that creates business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do i buy more leads for my business”?
Digital marketing, sometimes mentioned as website marketing, are often weakened into variety of important features and services:
Search engine optimization, most ordinarily abbreviated to “SEO”, is that the process of getting your website found on search engines like Google when people make an inquiry relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it’ll drive leads and sales into your business if it’s found for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and knowledge you would like Google to read for a webpage or website and knowing where to put that information so search engines can find it. A good SEO company will have a proven diary of ranking websites high within the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is often the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where mobile users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to shop for and buy from an area service or product supplier.
Although SEO are often a stand-alone service, it’s best when combined with PPC, social media and reputation marketing. SEO is additionally the cornerstone of effective PPC, social media and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often mentioned as “Google Advertising” or “online advertising” is where you position adverts at the highest of the search results for specific search terms. These search terms are often the words people use when within the “research” phase of creating a sale or targeted at the “buying keywords” when potential customers are looking to buy.
How much you buy each click is decided by a couple of factors. The “cost per click” (abbreviated to CPC) is decided by the standard and relevancy of the advert to the search term getting used and therefore the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and fewer you pay per lead into your business.
In the UK, Google has the overwhelming majority of search traffic and most of your budget should be placed there, however, you’ll not want to miss the smaller, yet still, considerable potential for patrons from search engines like Microsoft’s Bing platform, and a little a part of the budget should be allocated to other search engines.